Typological Characterization of Los Ríos Province, Ecuador, Hotel Industry

Authors

  • Guillermo Angamarca Izquierdo Technical State University of Quevedo. Faculty of Business Sciences, School of Marketing
  • Edwin Cruz Rosero Technical State University of Quevedo. Faculty of Business Sciences, School of Marketing
  • Javier Bucheli Espinoza Technical State University of Quevedo. Faculty of Business Sciences, School of Marketing
  • Carlos Martínez Medina Technical State University of Quevedo. Faculty of Business Sciences, School of Marketing

DOI:

https://doi.org/10.18779/csye.v2i1.266

Keywords:

SERVICES MARKETING, TOURISM MARKETING, HOTEL INDUSTRY

Abstract

The general objective of this work is to typologically characterize Los Ríos province, Ecuador, hotel industry. Specifically, it focuses on the characteristics of location, size and category of hotels in Los Ríos. It starts on the following problem: What are the characteristics of the hotels in Los Ríos, depending on their type: Location, size and category? For collection of information regarding to the typological characteristics of the hotels, a census is used, directed to the managers of the 39 hotel establishments of Los Ríos, registered in Tourism Ministry (MINTUR), Provincial Direction of Los Ríos: Quevedo (24), Babahoyo (7), Montalvo (2), Vinces (3), Baba (1), Valencia (2), Mocache (1) and Pueblo Viejo (1). The main research results indicate that 81% of the hotels in the province of Los Ríos registered in the MINTUR are of city location, 7% of nature, 12% are spa hotels. There were no airport hotels, beach hotels, apart hotels, tourist hostels or motels, in the technical sense of their classification. On the other hand, 100% of the hotels in the province of Los Rios province registered in the MINTUR belong to the small size class. The largest group of hotels (41%) of the province of Los Ríos province has the categorization of three stars. These hotels are widely used by business travelers.
Keywords: Services Marketing, Tourism Marketing, Hotel Industry.

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Published

2018-06-29

How to Cite

Angamarca Izquierdo, G., Cruz Rosero, E., Bucheli Espinoza, J., & Martínez Medina, C. (2018). Typological Characterization of Los Ríos Province, Ecuador, Hotel Industry. Journal of Social and Economics Science, 2(1), 55–70. https://doi.org/10.18779/csye.v2i1.266

Issue

Vol. 2 No. 1 (2018): Journal of Social Science and Economics

Section

Social Science

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